Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business.   If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why. IN THIS EPISODE YOU’LL LEARN: <ul> <li>A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them</li> <li>What to test in your Facebook ad campaigns so you can reach more of your audience</li> <li>New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/free-audits-for-2025">Tier 11 Data Suite </a>

Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business. If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why. IN THIS EPISODE YOU’LL LEARN: A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them What to test in your Facebook ad campaigns so you can reach more of your audience New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy Mentioned in this episode: AdCritter for Agencies Tier 11 Data Suite

Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business. &nbsp; If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why. IN THIS EPISODE YOU’LL LEARN: <ul> <li>A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them</li> <li>What to test in your Facebook ad campaigns so you can reach more of your audience</li> <li>New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt" rel="noopener noreferrer">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/free-audits-for-2025" rel="noopener noreferrer">Tier 11 Data Suite </a>

EP157: 1 BIG Facebook Ad Update You Need to Know About

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP157: 1 BIG Facebook Ad Update You Need to Know About

EP157: 1 BIG Facebook Ad Update You Need to Know About

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