157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: <ul> <li>The 1 technique Molly used to skyrocket the social proof on her ads</li> <li>The 6 steps to expand your research so you can find the best audiences for your ad sets</li> <li>How to cull the bad ad sets and boost the better ones</li> <li>What to do if you’re getting cheap link clicks but no conversions</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/free-audits-for-2025">Tier 11 Data Suite </a>

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions Mentioned in this episode: AdCritter for Agencies Tier 11 Data Suite

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!&nbsp; Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode. IN THIS EPISODE YOU’LL LEARN: <ul> <li>The 1 technique Molly used to skyrocket the social proof on her ads</li> <li>The 6 steps to expand your research so you can find the best audiences for your ad sets</li> <li>How to cull the bad ad sets and boost the better ones</li> <li>What to do if you’re getting cheap link clicks but no conversions</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt" rel="noopener noreferrer">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/free-audits-for-2025" rel="noopener noreferrer">Tier 11 Data Suite </a>

EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

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