Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…  If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again.  IN THIS EPISODE YOU’LL LEARN: <ul> <li>How to prevent the Facebook ad mistakes that even the experts make sometimes</li> <li>The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook</li> <li>Why a limited ad flight schedule might not be right for you (and what to do instead)</li> <li>2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/free-audits-for-2025">Tier 11 Data Suite </a><a href="https://perpetual-traffic.captivate.fm/adcritter-pt">AdCritter for Agencies</a>

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. IN THIS EPISODE YOU’LL LEARN: How to prevent the Facebook ad mistakes that even the experts make sometimes The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook Why a limited ad flight schedule might not be right for you (and what to do instead) 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it) Mentioned in this episode: Tier 11 Data Suite AdCritter for Agencies

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly…&nbsp; If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again.&nbsp; IN THIS EPISODE YOU’LL LEARN: <ul> <li>How to prevent the Facebook ad mistakes that even the experts make sometimes</li> <li>The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook</li> <li>Why a limited ad flight schedule might not be right for you (and what to do instead)</li> <li>2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/free-audits-for-2025" rel="noopener noreferrer">Tier 11 Data Suite </a><a href="https://perpetual-traffic.captivate.fm/adcritter-pt" rel="noopener noreferrer">AdCritter for Agencies</a>

EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

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