Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!  Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Why using both video and still image ads might be the perfect recipe to up your conversions</li> </ul> <ul> <li>4 tips to ramp up your ads to make them "thumb stopping"</li> <li>Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign</li> <li>How to use these updates to protect the privacy of you and of your customers</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/appsumo-code-traffic13">AppSumo - 13% off with code traffic13</a>

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode. IN THIS EPISODE YOU’LL LEARN: Why using both video and still image ads might be the perfect recipe to up your conversions 4 tips to ramp up your ads to make them "thumb stopping" Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign How to use these updates to protect the privacy of you and of your customers Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code traffic13

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!&nbsp; Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Why using both video and still image ads might be the perfect recipe to up your conversions</li> </ul> <ul> <li>4 tips to ramp up your ads to make them "thumb stopping"</li> <li>Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign</li> <li>How to use these updates to protect the privacy of you and of your customers</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt" rel="noopener noreferrer">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/appsumo-code-traffic13" rel="noopener noreferrer">AppSumo - 13% off with code traffic13</a>

EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

EP164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

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