Do online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year. IN THIS EPISODE YOU’LL LEARN: <ul> <li>How just $5 a day on Facebook can help increase your sales of physical and ecommerce products</li> <li>The ideal grace period to give customers to redeem their coupons to get the best ROI</li> <li>Mackensie’s strategy for landing new clients that you can use no matter your business or industry</li> </ul>

Do online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year. IN THIS EPISODE YOU’LL LEARN: How just $5 a day on Facebook can help increase your sales of physical and ecommerce products The ideal grace period to give customers to redeem their coupons to get the best ROI Mackensie’s strategy for landing new clients that you can use no matter your business or industry

Do online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year. IN THIS EPISODE YOU’LL LEARN: <ul> <li>How just $5 a day on Facebook can help increase your sales of physical and ecommerce products</li> <li>The ideal grace period to give customers to redeem their coupons to get the best ROI</li> <li>Mackensie’s strategy for landing new clients that you can use no matter your business or industry</li> </ul>

EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

Share EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

Sign up to save your podcasts

EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

More shows like Perpetual Traffic

The Smart Passive Income Online Business and Blogging Podcast

The GaryVee Audio Experience

Social Media Marketing Podcast

The Amy Porterfield Show

Shopify Masters

The Digital Marketing Podcast

Entrepreneurs on Fire

Marketing School - Digital Marketing and Online Marketing Tips

The Game with Alex Hormozi

Social Media Marketing Talk Show

The Russell Brunson Show

My First Million

Marketing Made Simple

Marketing Against The Grain

AI Explored