Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Why your ROI will decrease after increasing your Facebook’s campaign’s budget</li> <li>How to optimize your Facebook auction strategy to be as close to the business goal as possible</li> <li>Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions</li> <li>The importance of looking at surface impressions and conversions and how to use that information to increase your ROI</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/appsumo-code-traffic13">AppSumo - 13% off with code traffic13</a>

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YOU’LL LEARN: Why your ROI will decrease after increasing your Facebook’s campaign’s budget How to optimize your Facebook auction strategy to be as close to the business goal as possible Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions The importance of looking at surface impressions and conversions and how to use that information to increase your ROI Mentioned in this episode: AdCritter for Agencies AppSumo - 13% off with code traffic13

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Why your ROI will decrease after increasing your Facebook’s campaign’s budget</li> <li>How to optimize your Facebook auction strategy to be as close to the business goal as possible</li> <li>Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions</li> <li>The importance of looking at surface impressions and conversions and how to use that information to increase your ROI</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/adcritter-pt" rel="noopener noreferrer">AdCritter for Agencies</a><a href="https://perpetual-traffic.captivate.fm/appsumo-code-traffic13" rel="noopener noreferrer">AppSumo - 13% off with code traffic13</a>

EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy

EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy

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