Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Ari’s strategy for landing big name clients, even if you are a young company</li> <li>How emerging technology with voice searches is going to change how people are reaching your sites</li> <li>How to use augmented reality to enhance the customer experience, specifically for companies selling physical products</li> <li>Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path</li> </ul>

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach. IN THIS EPISODE YOU’LL LEARN: Ari’s strategy for landing big name clients, even if you are a young company How emerging technology with voice searches is going to change how people are reaching your sites How to use augmented reality to enhance the customer experience, specifically for companies selling physical products Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Ari’s strategy for landing big name clients, even if you are a young company</li> <li>How emerging technology with voice searches is going to change how people are reaching your sites</li> <li>How to use augmented reality to enhance the customer experience, specifically for companies selling physical products</li> <li>Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path</li> </ul>

EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

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