Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: <ul> <li>How the FSMC Formula will help you even after you get your leads</li> <li>What “follow-up failure” looks like and why you want to prevent it in your business</li> <li>An example of the FSMC formula in the wild that will help you shape your own campaign</li> <li>How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”</li> <li>How to differentiate great leads from poor leads using a lead scoring strategy</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/appsumo-code-traffic13">AppSumo - 13% off with code traffic13</a>

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: How the FSMC Formula will help you even after you get your leads What “follow-up failure” looks like and why you want to prevent it in your business An example of the FSMC formula in the wild that will help you shape your own campaign How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z” How to differentiate great leads from poor leads using a lead scoring strategy Mentioned in this episode: AppSumo - 13% off with code traffic13

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: <ul> <li>How the FSMC Formula will help you even after you get your leads</li> <li>What “follow-up failure” looks like and why you want to prevent it in your business</li> <li>An example of the FSMC formula in the wild that will help you shape your own campaign</li> <li>How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”</li> <li>How to differentiate great leads from poor leads using a lead scoring strategy</li> </ul> Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/appsumo-code-traffic13" rel="noopener noreferrer">AppSumo - 13% off with code traffic13</a>

EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

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