Do you need help building a promotional calendar? What's Your Monetization Plan? 

If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more revenue from the people you have paid to bring into your ecosystem. In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey.

You Will Learn,

• How to develop a promotional calendar that will unlock business growth in 2024

• Three Types Of Broadcast Campaigns (and why you must switch them up).

• A key to keeping your Email List Healthy

And More!

"What's really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity'. Molly Pittman

Make sure you hit "Follow" to get the final session.

Episode 183: LEVER 1, Your Offer System

Episode 184: LEVER 2, Your Traffic System

Episode 185: LEVER 3, Your Monetization Plan

Episode 186: LEVER 4, Your Mindset.

 

LINKS

Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

 

TIME STAMPS

00:00 Molly sets the stage

02:37 Let's Dive Into The Playbook: Growth Lever 3

03:41 Three Types Of Broadcast Campaigns

09:40 A Sample Promo Planning Checklist

10:41 Planning Your Promotional Calendar

13:06 If you're just getting started…(Level 1, E-Comm Business)

16:34 Level 1, Non-E-Comm Business

17:57 Level 2 And Level 3 Promotion Planning

20:51 Segmentation Is Key (As You Start To Scale)

 

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