An understanding of how Facebook's ad delivery system works is essential to mastering the platform.

In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention.

IN THIS EPISODE YOU’LL LEARN:

How the Facebook’s Ad Auction works

How Facebook uses their Pacing Feature to get you the best results for your ad goals

The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Blueprint

https://www.facebook.com/policies/ads (Facebook’s Ad Policy)

Facebook’s Policy on Low Quality or Disruptive Experiences

Avoid Creating Negative Experiences with Ads on Facebook

https://tools.pingdom.com/ (Pingdom)

https://gtmetrix.com/ (GTMetrix)

https://tiereleven.com/191 ( tiereleven.com/191)

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.