Horatiu Boeriu is the CEO and Founder of BMWBLOG, a Chicago-based website dedicated to automotive journalism with a focus on the BMW brand. Horatiu built his website from a passion project into a respected media outlet in the car industry and has grown his audience to several million car enthusiasts. This episode is part of a miniseries called PubCast that explores the stories of website creators and app developers who've turned their passions into digital businesses. Hear from founders about how they got started, their challenges growing, and their tips for entrepreneurs. To provide feedback about the PubCast series of podcast episodes, visit https://g.co/talksatgoogle/pubcast. Interested in learning how you can grow your digital business with Google? Learn more about AdSense, Ad Manager, and AdMob solutions.