Following personal achievements of climbing Mount Everest at 24 years-old and conquering the South Pole, James ripped up gym contracts to pioneer pay-as-you-go memberships in London.

His legacy in fitness has been cemented since childhood when his father founded Fitness First. James then went on to team up with his father to co-found successful brand Jatomi Fitness before joining with business partner Giles Dean to set-up 1Rebel – the gyms for people who hate gyms.

With a mission statement of revolution and disruption in the fitness industry, James explains how 1Rebel is leading the way of intensity in the city through bespoke boutique brilliance.

 

Episode highlights:

• What it’s like to grow up under the influence of a high-profile entrepreneur in the fitness industry while trying to find your own direction.
• How you can focus on your strengths by finding ways to complement workload on your weaknesses.
• Discover why James’ passion for innovation led him away from a solid business prospect to risk his previous success in favor of a new direction of workouts and gym access without the contracts.
• Learn the lessons of avoiding overzealous growth, loss of brand traction, market pressures, property deal dangers, and how to adapt to market changes to succeed long term.

 

Join Matthew Januszek in conversation with James Balfour to hear about the pros and cons of a family business and how innovation will always lead the way to exciting success in fitness.

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