First off, no, John isn't dead, despite what some authoritative voices online are saying.

We'd know if he was, cuz he wouldn't be appearing on the podcast, now, would he.

(Still, we're looking into creating "Deep Fake JC" just in case.)

The show dives into the emotional states of both writers and prospects that coats every

great ad (from murderous rage and peak love goo-goo eyes). And why, when writing

persuasive copy, you must climb into a deep state of emotional awareness. This will be

news to most writers, and what you learn here could transform your career, whether

you're a writer or a face-to-face salesman.

Plus: Understanding how belief systems can screw with your mojo, why Gary Halbert's

personality both outraged and delighted prospects in equal amounts, and the role of

intuition in high-end salesmanship.

Bring tissues, cuz this show gets emotional...