Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now.  These audiences are the foundation of your Facebook ad strategy.  
 Press and hold link to visit the page
<a href="http://www.digitalmarketer.com/podcast/custom-audiences/?utm_source=Perpetual%20Traffic&utm_medium=podcast&utm_content=episode22&utm_campaign=Podcast%20Descriptions" target="_blank">Show Page Notes</a>Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/contentatscale">Content At Scale</a><a href="https://perpetual-traffic.captivate.fm/csocareer">CSO Link</a>

Feeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. These audiences are the foundation of your Facebook ad strategy. Press and hold link to visit the page Show Page Notes Mentioned in this episode: Content At Scale CSO Link

Feeling overwhelmed by all the options in the Facebook Ad Manager? &nbsp;This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. &nbsp;These audiences are the foundation of your Facebook ad strategy. &nbsp;
 Press and hold link to visit the page
<a href="http://www.digitalmarketer.com/podcast/custom-audiences/?utm_source=Perpetual%20Traffic&amp;utm_medium=podcast&amp;utm_content=episode22&amp;utm_campaign=Podcast%20Descriptions" rel="noopener noreferrer">Show Page Notes</a>Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/contentatscale" rel="noopener noreferrer">Content At Scale</a><a href="https://perpetual-traffic.captivate.fm/csocareer" rel="noopener noreferrer">CSO Link</a>

EP22: Create these 4 Facebook Custom Audiences First

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP22: Create these 4 Facebook Custom Audiences First

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