In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> Connect with us on iTunes and leave us a review.</a> iTunes not your thing? Find us on <a href= "https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK?si=BLfMV9q3RmCJR-0xlINUeA"> Spotify</a>, <a href= "https://www.stitcher.com/podcast/digitalmarketer/perpetual-traffic"> Stitcher</a>, <a href= "http://tun.in/pi4wE">TuneIn</a>, or at <a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/"> DigitalMarketer.com</a>.

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? <a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2" rel="noopener noreferrer"> Connect with us on iTunes and leave us a review.</a> iTunes not your thing? Find us on <a href="https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK?si=BLfMV9q3RmCJR-0xlINUeA" rel="noopener noreferrer"> Spotify</a>, <a href="https://www.stitcher.com/podcast/digitalmarketer/perpetual-traffic" rel="noopener noreferrer"> Stitcher</a>, <a href="http://tun.in/pi4wE" rel="noopener noreferrer">TuneIn</a>, or at <a href="https://www.digitalmarketer.com/podcast/perpetual-traffic/" rel="noopener noreferrer"> DigitalMarketer.com</a>.

EP224: The Facebook Ad Testing Framework For Comparing Ad Success

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP224: The Facebook Ad Testing Framework For Comparing Ad Success

EP224: The Facebook Ad Testing Framework For Comparing Ad Success

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