It's a show about writing killer bullets, using the show as an example. The guys go over nearly every submission in detail, giving brilliant insight to technique, structure and Effectiveness.

You will discover: The critical difference between blind and revelatory bullets... how to make a short, punchy, and riveting bullet sing like a lyric from a rock song... the dangerous trap of allowing zombie bullets to ruin your entire pitch... and why AI-written crap often sounds so hollow.

And finally: Why a single awesome bullet can actually close the sale, no matter how much the rest of your copy sucks...