This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature.

RESOURCES MENTIONED IN THIS EPISODE:

About Custom Conversions

Specifications for Facebook Pixel Standard Events

About Facebook Pixel Standard and Custom Events

Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager

Get started with Facebook Attribution

Create Reports in Ads Reporting

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success

Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One

 

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Mentioned in this episode:

Tier 11 Data Suite