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Prepare to be swept away by the magnetic Tracy Minnoch-Nuku, as she takes us on a journey through the highs and lows of cultivating a brand from the ground up. Tracy Minnoch is the Founder and CEO of Sexy Ageing - digital resources that support women through menopause.

Our conversation peels back the layers on what it really means to transform from a traditional fitness club founder to a digital marketing powerhouse. Tracy's story isn't just motivational; it's packed with tangible tactics for anyone eager to leave their mark in the digital world. Whether you're a mom juggling the demands of entrepreneurship or a content creator looking for your niche, this episode is your playbook for success against all odds.

This episode doesn't shy away from the tough questions: How do you maintain your authenticity in the ever-changing world of user-generated content (UGC)? With Tracy's expertise, we explore the landscape where seasoned creators over 40 are reshaping brand partnerships with their unique perspectives.

We unpack the strategies for engaging with brands, negotiating your worth, and turning your creative spark into a sustainable income. If you've ever considered stepping off the traditional career path or amplifying your digital footprint, Tracy's insights are a gold mine for navigating your way to UGC triumph.

As we round out our discussion, the future of retail and content creation comes into sharp focus. Tracy walks us through the evolution of brick-and-mortar experiences and the crucial role of storytelling in today's marketing. Creators, take note—this is where you learn to balance product promotion with personal credibility. We also shine a light on Tracy's own ascent from financial insecurity to a beacon of UGC success.

Her journey is a testament to the power of community, manifesting your goals, and the strength found in support networks. Tune in for an episode that not only motivates but provides a vivid blueprint for anyone ready to chase their passion in the digital age.

Find out more about Tracy Here: @midlifeugc or @sexyaging

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