This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

RESOURCES MENTIONED IN THIS EPISODE

IBM’s Website

Google’s “Disavow Links Tool”: The Complete Guide

Schema

Google My Business

Ahrefs

SEMrush

ContentKing

Google Analytics

AnswerThePublic

Google Search Console

Screaming Frog SEO Spider

Keywords Everywhere

Jesse on LinkedIn

Jesse on Twitter

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Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual