In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.
Press and hold link to visit the page
<a href="http://www.digitalmarketer.com/podcast/brand-story-4-ad-types/?utm_source=Perpetual%20Traffic&utm_medium=podcast&utm_content=episode29&utm_campaign=Podcast%20Descriptions" target="_blank">Show Page Notes</a>Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call">Tier 11 CaAMP Schedule a Call</a><a href="https://perpetual-traffic.captivate.fm/download-caamp">Tier 11 Download CaAMP</a>

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts. Press and hold link to visit the page Show Page Notes Mentioned in this episode: Tier 11 CaAMP Schedule a Call Tier 11 Download CaAMP

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.
Press and hold link to visit the page
<a href="http://www.digitalmarketer.com/podcast/brand-story-4-ad-types/?utm_source=Perpetual%20Traffic&amp;utm_medium=podcast&amp;utm_content=episode29&amp;utm_campaign=Podcast%20Descriptions" rel="noopener noreferrer">Show Page Notes</a>Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call" rel="noopener noreferrer">Tier 11 CaAMP Schedule a Call</a><a href="https://perpetual-traffic.captivate.fm/download-caamp" rel="noopener noreferrer">Tier 11 Download CaAMP</a>

EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)

EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)

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