Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

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The eCommerce Segmentation Handbook | Sendlane

Facebook: About the Data-Driven Attribution model

Facebook blocks users from sharing news in Australia

Apple: IDFA iOS 14 Change Coming Early Spring

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

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