How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

• How to figure out your Customer Acquisition Cost
• 
  
• The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
• 
  
• How to add refunds, cost of goods sold, and more into your business costs

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Work with Tier 11

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Listen & Win an Apple Giveaway!

How To Calculate Your Average Customer Value (And Why It Matters)

Customer Value Optimization: How to Build an Unstoppable Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT