Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

• What it means to triangulate your data
• 
  
• Choosing your attribution model
• 
  
• The importance of moving away from constantly checking your account (and why it will save your sanity!)

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Resources Mentioned In This Episode:

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Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

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