This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…
 
In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.
 
IN THIS EPISODE YOU’LL LEARN:
 
<ul>
<li style="font-weight: 400;">What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)</li>
<li style="font-weight: 400;">How to “Kiss” your campaign goals (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/download-caamp">Tier 11 Download CaAMP</a><a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call">Tier 11 CaAMP Schedule a Call</a>

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week… In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on. IN THIS EPISODE YOU’LL LEARN: What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?) How to “Kiss” your campaign goals (Mentioned in this episode: Tier 11 Download CaAMP Tier 11 CaAMP Schedule a Call

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…
&nbsp;
In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.
&nbsp;
IN THIS EPISODE YOU’LL LEARN:
&nbsp;
<ul>
<li>What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)</li>
<li>How to “Kiss” your campaign goals (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/download-caamp" rel="noopener noreferrer">Tier 11 Download CaAMP</a><a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call" rel="noopener noreferrer">Tier 11 CaAMP Schedule a Call</a></li></ul>

EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

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