There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.
 
For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.
 
IN THIS EPISODE YOU’LL LEARN:
<ul class="ul1">
<li class="li1">The most important metric you should be tracking (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call">Tier 11 CaAMP Schedule a Call</a><a href="https://perpetual-traffic.captivate.fm/download-caamp">Tier 11 Download CaAMP</a>

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future. For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you. IN THIS EPISODE YOU’LL LEARN: The most important metric you should be tracking (Mentioned in this episode: Tier 11 CaAMP Schedule a Call Tier 11 Download CaAMP

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.
&nbsp;
For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.
&nbsp;
IN THIS EPISODE YOU’LL LEARN:
<ul>
<li>The most important metric you should be tracking (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call" rel="noopener noreferrer">Tier 11 CaAMP Schedule a Call</a><a href="https://perpetual-traffic.captivate.fm/download-caamp" rel="noopener noreferrer">Tier 11 Download CaAMP</a></li></ul>

EP40: 4 Facebook Metrics Critical to Your Success

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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