Mike Rashid has spent years of dedication on growth, collectively in his physical appearance, social media following of around four million people and multiple businesses. Mike loves a challenge, whether that be workout-based or in the boxing ring having turned pro at 41 years old.

Through brands such as IMSOALPHA and Ambrosia Nutraceuticals, Mike continually provides science-backed benefits for body and mind, which parallels his personality and appearance – the result of when extreme power meets serene eloquence.

Mike Rashid is someone that always has to have the edge. Competitive nature aside, he’s not just all about full-on fitness and physicality, either. A huge part of his daily life is about instilling family values and staying true to his word despite a tough upbringing.

Growing up, Mike’s mother married to biggest drug dealer in New York. With that came a high-rolling lifestyle. However, in Mike’s own words, that doesn’t last, and his mother’s partner was murdered.

Following the killing, Mike moved in with his grandparents. Always top of his class, Mike started out life at school as a nerdy kid, interested in science and a fan of playing the piano; he even took up tap dancing. 

Mike’s father instilled a lot of core values in him, and it was this relationship that spawned the first trainer-boxer relationship. When it comes to competition, he told Mike “You gotta do what they’re not doing.” So began the dedication to doing better than everyone else.

Mike started personal training and learned the business through working at a corporate gym for a year before going independent. Success followed and Mike Rashid got to the point where he couldn’t take on any more clients. He developed personal relationships with each of them and only took on clients that really needed his help, whether obese, blind or struggling in some other way.

In 2012, Mike’s YouTube channel began to take-off, having been started as progress videos for clients. Here he applied the same sincere approach to advice, information and entertainment, constantly creating content and making every video about more than just fitness. Today, with 700,000 subscribers on the channel, his hard work is paying off and the momentum of mind and muscle is something that’s not set to stop any time soon.

Mike’s company, Ambrosia Nutraceuticals (teaming up with industry leaders Marc Lobliner and Sean Torbati), is continuing to develop, innovate and progress supplementation for the benefit of all-round wellness. Through passion, research and bio-hacking, these products are much more than just a pre-workout formula. Discover more at ambrosianutraceuticals.com

 

Episode Highlights - 

• Why being an influencer and leader can make anyone feel the need to qualify themselves or, as Mike Rashid calls it, give yourself a gut check.
• How you can push yourself past what people perceive to be your limits in order to perform or be as big as anybody else, whether that’s physically or in business.
• Win or lose, you never know what’s going to happen. Mike explains why it’s always worth taking a huge risk and seeing what’s around any corner.
• How to cope with injury and manage expectations of those around you when it comes to what you can physically achieve.
• The difference and similarities between being a role model for family and fans.
• How to develop incredibly deep relationships with clients, taking pride in your work and your positive impact on their lives.
• What the trade-off is between business and pleasure, and what you have to sacrifice for success.
• The benefits of direct to consumer over wholesale or other business models, and why Mike’s margins make for greater net profit figures than some huge companies.
• The downsides of popularity and the negative attention that comes with putting your work in front of so many people.

 

 

Join Matthew Januszek in conversation with Mike Rashid…