In this episode, our experts explain how you can
increase your relevance score and click-through-rate on the
Facebook platform. Using these metrics correctly will have a
lasting impact on your campaign’s ROI – both in the short-term and
the long-term.
Gain better understanding and
control of your Facebook ads following these simple strategies, and
Facebook will reward you with better impressions and cheaper
clicks.
 
IN THIS EPISODE YOU’LL
LEARN:
<ul class="ul1">
<li class="li4">How to lower your cost-per-click
by increasing relevance score and
click-through-rate.</li>
<li class="li4">The simple (but rarely used) rule
of thumb that can indicate if your ad is going to work in the
long-run (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/download-caamp">Tier 11 Download CaAMP</a><a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call">Tier 11 CaAMP Schedule a Call</a>

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term. Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks. IN THIS EPISODE YOU’LL LEARN: How to lower your cost-per-click by increasing relevance score and click-through-rate. The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (Mentioned in this episode: Tier 11 Download CaAMP Tier 11 CaAMP Schedule a Call

In this episode, our experts explain how you can
increase your relevance score and click-through-rate on the
Facebook platform. Using these metrics correctly will have a
lasting impact on your campaign’s ROI – both in the short-term and
the long-term.
Gain better understanding and
control of your Facebook ads following these simple strategies, and
Facebook will reward you with better impressions and cheaper
clicks.
&nbsp;
IN THIS EPISODE YOU’LL
LEARN:
<ul>
<li>How to lower your cost-per-click
by increasing relevance score and
click-through-rate.</li>
<li>The simple (but rarely used) rule
of thumb that can indicate if your ad is going to work in the
long-run (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/download-caamp" rel="noopener noreferrer">Tier 11 Download CaAMP</a><a href="https://perpetual-traffic.captivate.fm/caamp-schedule-a-call" rel="noopener noreferrer">Tier 11 CaAMP Schedule a Call</a></li></ul>

EP42: 2 Facebook Campaign Metrics that Drive ROI

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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