Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly. If you’re running Facebook ads, you need this information to get ahead of the game.   IN THIS EPISODE YOU’LL LEARN: <ul> <li class="p1">How the new daily budget will allow Facebook to better optimize your ads.</li> <li class="p1">How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly. If you’re running Facebook ads, you need this information to get ahead of the game. IN THIS EPISODE YOU’LL LEARN: How the new daily budget will allow Facebook to better optimize your ads. How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly. If you’re running Facebook ads, you need this information to get ahead of the game. &nbsp; IN THIS EPISODE YOU’LL LEARN: <ul> <li>How the new daily budget will allow Facebook to better optimize your ads.</li> <li>How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (</li></ul>

EP46: 3 Facebook Changes Marketers Need to Know

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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