Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.   IN THIS EPISODE YOU’LL LEARN: <ul class="ul1"> <li class="li1">The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use. IN THIS EPISODE YOU’LL LEARN: The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (

Join the Perpetual Traffic experts as they answer 6 questions in Q&amp;A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use. &nbsp; IN THIS EPISODE YOU’LL LEARN: <ul> <li>The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (</li></ul>

EP48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

Share EP48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A

Sign up to save your podcasts

EP48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A

EP48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A

More shows like Perpetual Traffic

The Smart Passive Income Online Business and Blogging Podcast

The GaryVee Audio Experience

Social Media Marketing Podcast

The Amy Porterfield Show

Shopify Masters

The Digital Marketing Podcast

Entrepreneurs on Fire

Marketing School - Digital Marketing and Online Marketing Tips

The Game with Alex Hormozi

Social Media Marketing Talk Show

The Russell Brunson Show

My First Million

Marketing Made Simple

Marketing Against The Grain

AI Explored