I Am That Content Creator Podcast

Ep#61 Navigating Brand Deals: How to Protect Your Content & Maximise Earnings


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Welcome to a pivotal discussion on maintaining control over your content during brand collaborations. Kristen Wenner and Mia Still join us to dissect the complexities of User-Generated Content (UGC) and gifted collaborations, offering you essential strategies to ensure your creative work is not just recognized but also monetized.

Key Highlights:

  • Control Over Content Usage: Explore how to manage your content's use by brands, particularly the differences between organic usage and paid advertising, and how each impacts your potential earnings.
  • Navigating Gifted Collaborations: Understand the financial implications of accepting free products, including tax responsibilities that might surprise new creators. Learn how to evaluate whether these opportunities align with your financial and brand goals.
  • Asserting Your Worth with Brands: Kristen and Mia share their personal strategies for confidently asserting your worth in brand negotiations, ensuring that you are compensated fairly, even as a newcomer to the industry.
  • Drafting Effective Contracts: Gain actionable advice on creating contracts that protect your interests. We’ll discuss what terms should be included to safeguard your rights and ensure clear expectations are set with brands.
  • Securing Financial and Creative Rights: Discover tips for securing both your creative rights and financial future in collaborations. Learn how to leverage your unique content and audience engagement to forge beneficial partnerships.

Whether you're just starting out in the UGC space or are a seasoned content creator, this episode is packed with valuable insights to help you navigate brand collaborations confidently and profitably. Tune in to transform how you handle brand deals and take control of your creative career.

Don't miss this essential guide to mastering brand collaborations—subscribe now for more expert insights on navigating the digital content landscape.

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I Am That Content Creator PodcastBy Kristen Werner & Mia Steel

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