Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.   Learn which updates can save you money, which can trip you up, and which can increase video completion rates.   IN THIS EPISODE YOU’LL LEARN: <ul class="ul1"> <li class="li1">What Molly found from running tests on the newer conversion window option (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/free-audit">Free Audit</a>

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates. IN THIS EPISODE YOU’LL LEARN: What Molly found from running tests on the newer conversion window option (Mentioned in this episode: Free Audit

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates. &nbsp; Learn which updates can save you money, which can trip you up, and which can increase video completion rates. &nbsp; IN THIS EPISODE YOU’LL LEARN: <ul> <li>What Molly found from running tests on the newer conversion window option (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/free-audit" rel="noopener noreferrer">Free Audit</a></li></ul>

EP62: 5 Critical Changes to the Facebook Ads Platform

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

Share EP62: 5 Critical Changes to the Facebook Ads Platform

Sign up to save your podcasts

EP62: 5 Critical Changes to the Facebook Ads Platform

EP62: 5 Critical Changes to the Facebook Ads Platform

More shows like Perpetual Traffic

The Smart Passive Income Online Business and Blogging Podcast

The GaryVee Audio Experience

Social Media Marketing Podcast

The Amy Porterfield Show

Shopify Masters

The Digital Marketing Podcast

Entrepreneurs on Fire

Marketing School - Digital Marketing and Online Marketing Tips

The Game with Alex Hormozi

Social Media Marketing Talk Show

The Russell Brunson Show

My First Million

Marketing Made Simple

Marketing Against The Grain

AI Explored