Relationship Matters

Ep.6.20 Pre-Framing: How Story Shapes Our Experience


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In this episode, Katie Churchman talks with CRR Global faculty member Stephen Burke about the importance of pre-framing. Pre-framing involves considering the lens through which we look before stepping into a conversation, meeting, or project. In this conversation, we explore how pre-framing can help systems workers and their clients navigate conflict, change, and uncertainty. Whether we are delivering difficult news or providing feedback, how might the way we frame the conversation help us to positively influence the emotional field.

What you’ll gain from this episode:

  • Awareness around the power and importance of pre-framing in coaching
  • Strategies for shifting the lenses we look through
  • An understanding of the impact of unconscious energy
  • Tools for consciously thinking about how you want to ‘BE’ in any given situation 
  • Appreciation of the importance of metaskills and conscious and intentional impact


Stephen Burke is a teaching faculty member for CRR Global’s Organization and Relationship Systems Coaching (ORSC) training. He combines deep corporate experience, knowledge of startup and innovation processes, and extensive global executive and team coaching and leadership development experience to develop leaders and startup teams globally. An Aerospace Engineer who also holds a master’s degree in Mindfulness studies and holds the ICFs PCC and ACTC certifications. British by birth, German by naturalization and a US permanent resident, Stephen considers himself a citizen of the world and has worked globally. 

For over 20 years, CRR Global has accompanied leaders, teams, and practitioners on their journey to build stronger relationships by focusing on the relationship itself, not only the individuals occupying it. This leads to a community of changemakers around the world. Supported by a global network of Faculty and Partners, we connect, inspire, and equip change agents to shift systems, one relationship at a time

We believe Relationship Matters, from humanity to nature, to the larger whole.

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