Brand Growth Heroes

Ep66 How COOK Grew to £130M With NO External Investment


Listen Later

COOK is an award winning frozen meals company based in the UK.  It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities.  Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers!

Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and how- to achieve their mission- they still cook using the same ingredients and techniques that a good cook would use at home in order

Here are the top 5 things you'll learn :

  1. COOK started with just 1 store in 2006, and now has over 1600 employees and a turnover of £130M...yet is still 100% privately owned!
  2. How COOK's core brand promise is the driving force behind their success
  3. How the company's RAW TALENT program strives to help people rebuild their lives and contribute positively to society
  4. Why Ed advises believes you have to measure your company culture
  5. How building a business for the long term can give you the freedom to make decisions that can lead to better outcomes for society as a whole


A favour! Could you #Payitforward?
I really hope that you enjoyed this episode & that it has helped you in some way!
If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review?
This small gift from you has a big impact on me ... and on MY business.
Thank you 🙏

Don't miss your favourite brands talk about how they grew their inspirational businesses!
Click the Follow button beside Brand Growth Heroes on your podcast app

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin

Become part of the Brand Growth Heroes community!
Sign up here for news and information on Brand Growth Heroes Accelerator Programme

...more
View all episodesView all episodes
Download on the App Store

Brand Growth HeroesBy Fiona Fitz | Brand Growth Heroes Mini MBA |

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

20 ratings


More shows like Brand Growth Heroes

View all
The Martin Lewis Podcast by BBC Radio 5 Live

The Martin Lewis Podcast

70 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,900 Listeners

Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

Feel Better, Live More with Dr Rangan Chatterjee

3,488 Listeners

Happy Place by Fearne Cotton

Happy Place

1,104 Listeners

The Food Medic by Dr. Hazel Wallace

The Food Medic

305 Listeners

The Wellness Scoop by The Wellness Scoop

The Wellness Scoop

1,312 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

624 Listeners

The Mid•Point with Gabby Logan by Spiritland Creative

The Mid•Point with Gabby Logan

229 Listeners

HUNGRY. by Dan Pope

HUNGRY.

4 Listeners

Working Hard with Grace Beverley by Grace Beverley

Working Hard with Grace Beverley

195 Listeners

The Therapy Crouch by Tall or Nothing

The Therapy Crouch

231 Listeners

We Need To Talk with Paul C. Brunson by WNTT

We Need To Talk with Paul C. Brunson

336 Listeners

UNTAPPED by High Performance

UNTAPPED

38 Listeners

The Room Where It Happened by High Performance

The Room Where It Happened

1 Listeners