In the <a href= "https://www.digitalmarketer.com/podcast/video-ad-formula/" target= "_blank">previous episode</a>, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.   While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.   IN THIS EPISODE YOU’LL LEARN: <ul class="ul1"> <li class="li1">The video format Dominate Web Media is seeing a 30-50% increase in ROI.</li> <li class="li1">The effective video ad strategy for short video ads of 30-60 seconds (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/free-audit">Free Audit</a>

In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage. While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram. IN THIS EPISODE YOU’LL LEARN: The video format Dominate Web Media is seeing a 30-50% increase in ROI. The effective video ad strategy for short video ads of 30-60 seconds (Mentioned in this episode: Free Audit

In the&nbsp;<a href="https://www.digitalmarketer.com/podcast/video-ad-formula/" rel="noopener noreferrer">previous episode</a>, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage. &nbsp; While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram. &nbsp; IN THIS EPISODE YOU’LL LEARN: <ul> <li>The video format Dominate Web Media is seeing a 30-50% increase in ROI.</li> <li>The effective video ad strategy for short video ads of 30-60 seconds (Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/free-audit" rel="noopener noreferrer">Free Audit</a></li></ul>

EP68: 3 Elements of High-Converting Video Ads [Part 2]

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP68: 3 Elements of High-Converting Video Ads [Part 2]

EP68: 3 Elements of High-Converting Video Ads [Part 2]

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