In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. 

She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC). 

Mia highlights the importance of community, income diversification, and building authentic relationships with brands. 

She also provides insights into crafting high-converting UGC ads and the evolving landscape of content creation, emphasising the need for adaptability in a rapidly changing digital world. In this conversation, Mia (interviewed by Xanthe) delve into the intricacies of User-Generated Content (UGC) creation, discussing key metrics like ROAS, the importance of learning from ad performance, and the evolving landscape of UGC in relation to AI. 

They emphasise the significance of building a personal brand, securing retainer clients, and managing burnout in the creative process. The discussion also touches on the value of community and mentorship in the UGC space, as well as future plans for the Hive Hub Collective.

[UGC, content creation, entrepreneurship, ADHD, Hive Hub Collective, income diversification, audience engagement, digital marketing, social media, personal branding, UGC, ROAS, metrics, ad performance, AI, personal brand, retainer clients, burnout, income strategies, community]

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