"Digital media is not going away. When business owners are shying away from doing something uncomfortable, putting their business out on social media, you have to meet the world where they're at."

What would you do if your social media following could generate 71% direct bookings on just one property? Brittany Magsig, better known as Mountain Mama on TikTok, turned this dream into reality by authentically sharing her love for the Smoky Mountains and building genuine connections with over half a million followers.

From conducting virtual therapy sessions as a school social worker to managing a thriving vacation rental through social media marketing strategies, Brittany's journey demonstrates how authentic content creation can drive direct bookings without expensive marketing campaigns or complex systems.

Connect with Brittany:

• TikTok: @mountainmamascabins
• Instagram: @mountainmamascabins
• Facebook: Mountain Mama Cabins
• Website: mamacabins.com