I Am That Content Creator Podcast

EP#80: How To Use Trials Reels? Instagram’s Latest Hack for Creators Seeking Real Engagement


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Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for.

Instagram has always been a bit of a tease, right? 

Like that elusive boyfriend who keeps you guessing. But with Trial Reels, things are looking up. This feature lets you test new waters without messing up your feed. It's all about experimenting behind the scenes—perfect for trying out wild ideas on fresh eyes without anyone following you seeing the trials.

Transitioning from the free-spirited world of TikTok to Instagram’s polished scene has been a stretch for many creators. But here’s where Trial Reels change the game. You get to send your content on a little blind date with audiences who've never met you before. No commitment, no strings attached. You can mess around with hooks, sounds, and call-to-actions without affecting your curated Instagram aesthetic.

This episode is packed with our tests and truths about making Trial Reels work. 

The trick? Fast hooks and clear messages right out of the gate. Your content needs to shout, "Hey, this is for you!" within the first few seconds. Why? Because that’s how you get the algorithm to play matchmaker with the right audience.

We're all about making content that clicks, and Trial Reels offer a lab-like setting to figure out what sticks. Think of it as speed dating for your posts. You tweak, test, learn, and maybe, just maybe, you find the perfect match to boost your engagement.

Ready to give your Instagram strategy a serious edge? Tap into Trial Reels and see how tweaking your approach can open up a whole new world of possibilities.

For more insider tips and a walkthrough on using Trial Reels to maximise your reach and keep your feed flawless, hit us up in the comments or check out the link for exclusive access to our latest tools. Let's make Instagram work for you, not against you.

Topics: Instagram, content creators, social media strategy, Trial Reels, digital marketing, online business, user engagement, creative content, entrepreneurship, marketing hacks, podcast epi

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I Am That Content Creator PodcastBy Kristen Werner & Mia Steel

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