Episode Summary

Doc Danny shares the single most beneficial exercise PT Biz ran at their staff retreat: a team SWOT analysis. Learn how to use strengths, weaknesses, opportunities, and threats to uncover blind spots, improve hiring, and align your team around smarter decisions.

In This Episode, You'll Learn

• Why documentation burnout is one of the biggest frustrations for clinicians
• How a movement-first retreat cadence improves focus, creativity, and team connection
• What a SWOT analysis is and how to run it with your staff
• Why you need team members who see the world differently than you do
• How to spot alignment themes your clinic should prioritize immediately
• How this exercise strengthens culture by making staff feel heard and valued

How to Run a SWOT Analysis With Your Team

1. Have everyone write down Strengths. Share answers, discuss differences, and note where there is strong agreement.
2. Repeat for Weaknesses. Look for blind spots, bottlenecks, and internal issues the owner may not see day to day.
3. Repeat for Opportunities. Identify growth plays, niche expansion, and improvements that could create leverage.
4. Repeat for Threats. Surface risks early so you can plan around them instead of reacting later.

Key Takeaway

A great team is not built by hiring people exactly like you. You need diverse perspectives to reduce blind spots, balance optimism with risk awareness, and make stronger decisions as you scale.

Technology Spotlight

Clinicians hate notes for a reason. Want to remove most of your documentation time? Try Claire free for 7 days and see how an AI scribe trained for physical therapists helps you stay present with patients and get your time back.

Free Resource

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Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast