I Am That Content Creator Podcast

Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)


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Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what  you're already doing UGC (User Generated Content)  you’re just not getting paid for it (yet).

In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day  and how YOU can turn this into a paid UGC business.

We dive into:

✅ Why brands are finally waking up to the power of real, authentic word-of-mouth content


 ✅ How the "everyday influencer" is replacing polished, scripted ads


 ✅ Why most UGC creators need to challenge brands to stay authentic


 ✅ How your natural product recommendations are exactly what brands want to pay for


 ✅ The simple mindset shift to turn your daily life into scroll-stopping, money-making content

If you're a content creator, a mum who loves sharing your fave products, or you're curious about starting a UGC side hustle or business, this episode is your permission slip to dive in  authentically and profitably.

👉 BONUS: We also chat about how AI-generated content is creating even more demand for real, relatable creators just like you.

🎧 Tune in now and learn how to monetise what you’re already doing every day.

👀 WATCH our FREE UGC Workshop Right Here 👉 CLICK HERE

💃 How to Build A Powerful Personal Brand Online 👉 CLICK HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

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I Am That Content Creator PodcastBy Kristen Werner & Mia Steel

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