In this Clinic Interview Series episode, PT Biz coach Jaxie Meth sits down with Rainmaker graduate and Mastermind member Jay Salerno to discuss how he built Salerno Sports Therapy from a side hustle into a thriving sports performance physical therapy practice in Columbia, South Carolina. Jay shares lessons on marketing, sales, hiring, systems, leadership, and the mindset shifts required to grow beyond a solo-provider practice.

About the Practice

Salerno Sports Therapy is a performance-focused physical therapy practice serving runners, golfers, lifters, athletes, and active adults throughout the Columbia area. The practice emphasizes one-on-one care, exercise-first rehabilitation, sports performance, and helping people return to the activities they love stronger than before.

In This Episode, You'll Learn

• Why Jay left the traditional healthcare model to start his own practice
• How he built momentum while working before and after his full-time job
• Why community involvement became his first successful marketing strategy
• How injury screens generated better results than workshops
• Why sales skills are essential for clinic growth
• How documenting systems made hiring possible
• The benefits of specializing in runners, golfers, and active adults
• How leadership and personal growth impact business growth

Key Takeaway

Successful clinics are rarely built through marketing tactics alone. They are built through relationships, strong systems, effective communication, clear positioning, and a commitment to continuous growth as both a clinician and business owner.

Featured Practice

Salerno Sports Therapy

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Connect

• Physical Therapy Biz
• PT Entrepreneur Podcast
• Salerno Sports Therapy