Join Marti as he breaks down Chapter 7 of The Profitable Builder's Playbook: The 10 Step Sales Process That Consistently Converts. Discover why a good target conversion rate is 50%, yet most building company owners are only winning 20-30% of the jobs they quote.

Learn the complete systematic sales process that converts 60% of qualified prospects, why you should be charging $1,500-$5,000 for detailed pricing, and how to eliminate time wasters while positioning yourself as the professional choice in a competitive market.

Key Points

• 00:00:00 Introduction: From zero projects to $4.1M in six weeks
• 00:03:20 Why most builders treat sales like a lottery and compete on price
• 00:06:40 Step 1-3: Initial contact, qualifying questionnaire, and wow info pack
• 00:09:15 Step 4-5: Professional site visit with your full team
• 00:12:30 Step 6: The prelim budget meeting and charging for quotes
• 00:15:45 Step 7: Budget reality check and creating urgency
• 00:18:20 Step 8-9: Presenting the quote as an action plan with sales choreography
• 00:21:40 Step 10: The natural close and securing signed contracts
• 00:24:10 Overcoming objections: Why clients will pay for professional quotes
• 00:26:30 Implementation: Create your qualifying questionnaire this week

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