When research generates a product or practice that fills a real need, producers will adopt it. Tracking producer adoption helps the Beef Cattle Research Council prioritize and focus extension efforts.

Links mentioned in this week's episode:

https://beefresearch.ca/topics/castration-in-beef-cattle/

https://beefresearch.ca/topics/pain-mitigation/

https://beefresearch.ca/survey/

https://beefresearch.ca/fact-sheets/reducing-the-pain-of-band-castration/