In this episode, Brandon shares proven marketing strategies to help assisted living operators attract and retain residents. From building a strong foundation with a solid business plan to mastering digital outreach and grassroots referrals, Brandon covers what it takes to grow in today’s competitive senior care market. Learn how to stand out with personalized care, modern tech, and staff development—plus get access to tools and resources to support your journey.

00:00:00 – Welcome & Podcast Introduction
00:01:03 – The Critical Role of Marketing & Building a Solid Foundation
00:03:23 – Assisted Living Industry Landscape & Trends
00:05:35 – Technology’s Growing Role in Personalized Care
00:08:12 – Digital Marketing Strategy Essentials
00:12:04 – Online Advertising Best Practices
00:14:23 – Virtual Tours as a Marketing Tool
00:15:27 – Community Engagement & Networking
00:18:50 – Industry Events & Partnerships
00:20:52 – Optimizing the Resident Experience
00:24:33 – Building Reputation & Trust
00:26:06 – Staff Training & Development
00:29:43 – Episode Wrap-Up & Call to Action

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590

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