In this episode, Brandon shares beginner-friendly marketing strategies to help you launch and grow your assisted living business. Learn how to attract residents by targeting adult children (ages 45–65), build referral networks, use SEO and social media effectively, and create trust through consistent branding and email marketing. Plus, discover how to leverage lead magnets, placement agencies, and Brandon’s mastermind program for ongoing support.

00:00:00 – Introduction
00:00:58 – Understanding Your Market
00:01:28 – Media Consumption Habits of Target Audience
00:02:12 – Creating Your Marketing Avatar
00:02:33 – Differentiating Your Facility
00:03:33 – Two Main Marketing Channels
00:05:36 – Email Marketing Strategy
00:07:23 – Leveraging Lead Magnets
00:08:24 – Advertising to Your Target Audience
00:09:21 – Providing Extreme Value and Building Trust
00:10:20 – Branding and Messaging Consistency
00:11:17 – Crafting Your Elevator Pitch
00:11:46 – Additional Marketing Options
00:12:47 – Closing Remarks

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590

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