Let’s talk about something you just can't afford to ignore anymore. Reviews were something you've wanted to have or a nice to have. Or they were something you really didn’t want to know about.  You didn’t want to know what they were thinking about and don't want to deal with it. The ‘ol head and the sand thing, doesn’t work. Reviews are something you can't ignore anymore. I’ll share with you just a few of the statistics that I have found.