You first heard about SOLitude Lake Management back in Episode 70 with Jay Davis and Jason Pananos, but where (or who) gave SOLitude its start? Kevin Tucker steps in to share his backstory and breaks down the basics of lake management.

Surely it’s a recurring service, but is it year-round or seasonal, is it route-based, is there any competition out there? Speaking of competition, you’re going to love to hear Kevin’s two cents on competing on price. From sales and marketing to vendor relationships to managing referrals, Kevin unpacks a lot in this episode.

Seth avoided lake management years ago so his pest techs didn’t become champion fishermen, while Fat Pat suggests the Enterprise Rent-A-Car recruiting model for pest control. What do you think Paul thinks about four-year degrees?

Mommy, Mommy. Look at that man’s back.

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