At Therapy For Your Money, we strongly believe in practice owners tracking their metrics in order to understand how well their business is performing. Julie is joined by an exciting, new guest, Brent Stutzman! Brent is sharing the key metrics he likes to track in his client's private practices, and why tracking these specifically are so important.

Brent Stutzman is the owner of Brand Your Practice, Inc. and a certified Storybrand Guide. After helping his wife launch her practice in 2016, he saw a need to help other therapists launch, market, and grow their practices. Since then he’s launched and scaled over 12 private practices across the country leveraging hi private practice accelerator framework. He’s excited about the public launch of TheraSaaS- a HIPAA-compliant cloud-based tool to help therapy practices capture, nurture, and convert new client leads. He lives in Chicagoland with his wife of 19 years, and their 3 beautiful children.

EPISODE HIGHLIGHTS

• What can tracking metrics in a dashboard do for your private practice?
  • Identify underperforming areas
  • Help you make data driven decisions on where to allocate resources
  • Assess the overall health and performance of the business
• Marketing Metrics
  • How many leads or appointment requests are you getting per week/month/etc.?
  • Where are those leads in the pipeline to becoming a client?
  • How many new leads are scheduling an appointment and turning into a client?
• Financial Metrics
  • Revenue/Expenses/Profit
  • Cash Flow
  • Profit Margin
  • Profit Per Location
  • Profit Per Clinician
  • Monthly Revenue per Clinician
  • Monthly Profit per Clinician
  • Average Revenue per Session
• Operational Metrics
  • Number of appointments being scheduled per week
  • Number of paid appointments per week
  • Completion of clinical notes
  • Number of missed/cancelled appointments
  • Number of clients who have closed/terminated per week

LINKS & RESOURCES
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Brent Stutzman - www.BrandYourPractice.com
Brent's Private Practice Startup Checklist