In this episode of The Powerlifter’s Den, Cam sits down with Michael “MJ” Greeno, one of the most respected coaches in powerlifting with nearly 30 years in the sport. While MJ downplays his own lifting career, his coaching résumé speaks for itself — his athletes make up 20% of the top raw totals in the world, including 3 of the top 10 biggest raw squats of all time.

We dive into the realities of elite coaching, why most people misunderstand what coaching actually is, the future landscape of powerlifting, and why failure — not success — is what builds great lifters. This episode pulls back the curtain on what it really takes to develop champions and sustain longevity in the sport