The Profit Lifestyle for Fitness Entrepreneurs

Episode 126: I can vividly remember asking for $840 for a 12-pack of 1-on-1 personal training sessions back in 2018.


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Have you ever felt that knot in your stomach when asking for a sale, that moment of uncertainty that makes your palms sweaty?Dave vividly recounts his journey from asking $840 for personal training in 2018 to confidently selling a $2,399 9-week program. 


In this episode, Dave takes us through the remarkable transformation in his approach to pricing and selling gym programs. From the initial struggles to the breakthrough, he outlines the key steps that reshaped his mindset and business model. Get ready for an insightful exploration of the journey that turned a challenging ask into a conviction-driven success.


What You Will Learn:


  1. Pricing Breakdown: Uncover the math behind the $2,399 program, from total cost to individual components, providing a transparent look at the pricing structure.
  2. Fun in Figures: Explore the unique training approach with overlapping small group sessions and 30-minute workouts, revealing the $549.66/hour rate.
  3. Transformation Journey: Gain insights into Dave's personal journey, moving from uncertainty to confidence by building belief in his program's impactful nature.
  4. Changing Perspectives: Understand the importance of recognizing and owning the value of your work, going beyond pricing to transform your business.
  5. 3 Uniques: Discover the three unique aspects that make Dave's program the best globally, and learn to identify and highlight your program's strengths.
  6. Game-Changing Session: Join the live discussion at 12 p.m. PST as Dave revolutionizes the approach to training and business, promising insights that extend beyond pricing to changing lives.


When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


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The Profit Lifestyle for Fitness EntrepreneursBy Scott Carpenter

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