Have you noticed the dramatic changes that have evolved in presentations, communication, and training over the last twenty years? The basic focus used to be on education. Many people are still trying to educate and they always lose their audiences. Now, the latest research is all about how to grab and keep your audience’s attention, while maintaining charisma. We can no longer focus simply on educating; we must now entertain and influence. We must keep our audiences attention. We must be charismatic.

Charismatic people can maintain and earn the attention of their audience. We know that people’s attention spans are getting shorter and shorter. You don’t have to dance around or be stand-up comedian, but you do have to make sure your audience follows your message, that your words resonate with them, they pay attention, and they understand your message. The moment you lose their attention, you can no longer influence them and they definitely can’t feel any charisma.

You could have a great product or cause, be a sharp dresser, publish a great brochure, or even have impressive credentials. The reality is, however, that the number-one persuasion tool is you, and a big part of how you present yourself and your charisma is through your ability to communicate. Long gone are the days of hoping people will listen, making them listen or hoping the topic will compensate for your weaknesses as a presenter. Practice your presentation so it becomes part of you, instead of a slick PowerPoint or a tired outline. Manage your fear, anxiety or nervousness, so you can radiate charisma.